Market 2025Outdoor and performance apparel, outdoor footwear
Market 2028
Current shareAll channels, rolling year
2028 target
Ascent Grade
Sales by channel against the 2028 target
Putty bar is the 2028 target for the channel; coloured bar is rolling-year sales to June 2026.
2028 targetRetailEcomWholesale
Store plan
New stores needed to close the retail gap at the planned average store volume, after uplifting existing stores by market growth.
0Existing stores
0New stores to 2028
0Total by 2028
Method as in the model:
target = market 2028 × target share × channel mix; new stores = ⌊(retail target − existing retail × (1 + growth)) ÷ store volume⌋. Wholesale is at buy price in the source data (pending confirmation with Arc'teryx).